First impressions are a liar's game. A launch event, a press car handed over with a full charge and a route map, a few hours of empty B-roads and a photographer chasing the golden hour — this is how the car industry sells a narrative, and it is precisely how the electric vehicle has most often been misjudged. The EV's great problem has never been the drive. It is the distance between the drive and the life that follows it.
And it is here, in the patient, unglamorous territory of the long-term review, that Top Gear has quietly assembled the most persuasive case for the electric car yet made — not by evangelising, but by living with one.
Two BMWs, One Rolling Laboratory
The magazine's long-term test fleet has become a rolling laboratory for this proposition. Look at the BMW iX3 50 xDrive M Sport and the BMW i8 sitting side by side in its long-term reports — two electric BMWs separated by a decade of philosophy, each subjected to the same scrutiny: the school run, the motorway slog, the charging-app indignity, the slow accumulation of familiarity. A launch review tells you what a car is. A long-term report tells you what a car becomes. And what electric cars become, given twelve months and ten thousand miles, is something considerably warmer than their spec sheets ever promised.
Affection Earned, Not Granted
This is the central insight Top Gear has been developing with increasing confidence: EVs earn affection over time, not on first acquaintance. The instant torque that dazzles on a launch is forgotten in a week. What endures is the quiet ritual of the overnight charge, the discovery that the real-world range is honest, the gradual recalibration of what "refuelling" even means. The Mercedes-Benz CLA long-term report belongs to the same tradition — the weekly diary as character study, the car revealed not in a single heroic drive but in the accumulation of ordinary ones. It is a form of criticism that resists the sugar rush of novelty, and it is uniquely suited to a powertrain whose virtues are structural rather than theatrical.
The Headline Acts and the Tuesday Morning
There is a telling contrast in the wider Top Gear universe. The same publication that files long-term electric verdicts also brings us the Bugatti Tourbillon ridden shotgun, the KTM X-Bow GT-XR with its roof removed, and the fantastical Tesla Roadster promising thrusters and, apparently, flight. These are the headline acts — the cars that trade on the drama of the first minute. And they are wonderful.
But they are also, by their nature, immune to the long-term test's peculiar power. You cannot spend a year discovering the everyday genius of a car that can fly. The long-term review is where the ordinary virtues live, and the electric car's virtues are, overwhelmingly, ordinary ones: smoothness, silence, cheapness to run, the small daily pleasure of never visiting a filling station.
Judged by the Wrong Standard
This is why the EV conversation so often misfires. Enthusiasts judge electric cars by the standards of the launch — the noise, the theatre, the occasion. They find them wanting, and not unreasonably. But the long-term test applies a different standard entirely: the standard of the Tuesday morning commute, the winter motorway run, the third consecutive month of not thinking about the car at all because it has simply, quietly, done its job. By that measure the electric car does not merely survive. It wins. The affection it earns is not the infatuation of the first drive but the deeper, more durable attachment of the trusted companion — and it is Top Gear's long-term fleet, more than any launch event, that has proved it.
The old certainties are shifting, too. Richard Hammond's recent suggestion that there "might be no appetite" for the original Top Gear line-up if it launched today is a reminder that the programme's own formula has always evolved with the cars it covers. The long-term review is part of that evolution — a slower, more honest register for a slower, more honest kind of car.
Because that is the philosophy the brand has always carried at its core, whatever the powertrain beneath it: cars are not judged in a moment but in a life. The EV does not need to seduce you in the first mile. It only needs a year. Give it one, and the affection follows.